A New Generation of Air Back in ’87, Nike dropped the Air Max 1. For the first time ever, Nike’s innovative Air tech was visible – and people could see as well as feel the cushioning! Fast forward to ’22 and Nike have been back into their archives to create a future classic. Honouring the iconic Air Max 1, the all-new Air Max Motif takes cues from the OG but adds a futuristic edge. 16 days from brief to delivery! It was cool to be a part of team Media Monks operating this fast.